The Hidden Costs of Manual Referral Management
Most recruiters know that referral hiring programs are the way to unearth great talent.. They bring candidates who fit into the company culture, stay longer, and usually hit the ground running. But if you’re managing these programs manually, you might be paying a high price.
Many companies manage their referral programs through emails, spreadsheets, and endless follow-ups. While this might seem painless initially, inefficiencies and costs pile up quickly.
This post will explore the unseen pitfalls of manual referral management. We’ll show you how automating the process can save time and money while improving your hiring outcomes.
The Allure of Referral Programs
Employee referrals are an effective modern recruitment strategy. So, before we explore the downsides of manual management, let’s see why companies trust them so much.
Why Companies Love Referrals
Employee referrals come with several decisive advantages. For starters, employees hired through referrals tend to stick around longer. 45% of referred employees stay over four years, compared to only 25% of those hired through job boards.
Referrals often lead to candidates who mesh well with the company culture, enhancing team dynamics and overall job satisfaction. Plus, referred candidates are hired 55% faster than those from career sites.
The Hidden Problem
Many companies manage their referral programs manually, which can negate these advantages. Manual processes are time-consuming, costly, and error-prone. This undermines the effectiveness of your referral program.
Dakota Younger, founder and CEO of Boon, emphasizes that employers often believe their referral programs function well simply because they exist. He says: “We often hear employers say they already have a referral program…They have preconceived ideas about referrals being basic and not worth further thought.” Existing doesn’t mean optimized. Manual management can severely limit the potential of your referrals.
What Exactly is Manual Referral Management?
Manual referral management typically involves collecting referrals via email or basic forms and manually entering them into a tracking system or spreadsheet. Recruiting teams send reminders and updates to the referrer and the candidate, which can be incredibly time-consuming.
Keeping track of who is eligible for rewards, verifying milestones, and processing payouts—without automation—adds another layer of complexity. While this might work for a small team, it quickly becomes unmanageable as your company grows.
The Hidden Cost of Manual Referrals
Managing your referral program manually might seem cost-effective, but the hidden costs can severely impact your organization.
1. Wasting Valuable Time
Time is money, and manual processes drain it. Recruiters and HR teams spend countless hours updating spreadsheets, sending emails, and tracking referrals. For some organizations, recruiters spend 13 hours per week screening candidates for a single role using manual processes. Instead, they could spend this time on strategic initiatives, such as improving the candidate experience or enhancing your employer brand.
2. Missing Out on Top Talent
You can easily overlook important details when managing referrals with emails and spreadsheets. Emails get buried, forms get lost, and follow-ups are missed. Some referrals may never make it to the interview stage due to manual mishandling. The longer it takes to process referrals, the higher the chance that top candidates will accept offers elsewhere. Every lost referral is a missed opportunity to bring a potential star into your organization.
3. Slower Hiring Means Higher Costs
Manual processes slow everything down, which is costly. Without automation, processing referrals and contacting candidates is delayed. This can be critical in competitive job markets. Prolonged job openings can hurt output and require temporary workers, which costs more.
4. Human Errors Can Be Costly
Mistakes happen—especially when overwhelmed. Manually entering data increases the risk of errors in candidate details, referral sources, and reward eligibility. Incorrect tracking can lead to delays or mistakes in reward payouts, damaging trust and participation in your referral program. Such errors waste time and harm your employer’s brand and team morale.
5. Decreased Employee Engagement
Employees are less likely to participate if the referral process is clumsy. Lack of transparency leaves them in the dark about what’s happening with their referrals, leading to frustration and disengagement. Furthermore, delayed or forgotten rewards discourage employees from referring candidates in the future, lowering engagement further.
Now that we understand the hidden costs, let’s see how automation can help.
How Automation Turns Things Around
Beyond saving time, automating your referral program offers several competitive advantages.
Scalability
Manual processes might work for a small team, but don’t scale as your company grows. Automation can handle more referrals without additional administrative burden, providing a consistent experience for all employees.
Staying Ahead in the Talent War
In today’s market, speed and efficiency are crucial. Automation helps you fill positions faster than competitors, reducing the risk of losing top talent. Ultimately, access to higher-quality referrals improves team performance.
Data-Driven Decision Making
Automation provides valuable analytics to optimize your referral program. You can identify which roles and departments generate the most successful referrals and adjust incentives based on data to maximize ROI.Now that we understand why automation is crucial in referrals, let’s find the best way to implement it.
Boon to the Rescue
Boon automates referral management to eliminate the inefficiencies of manual processes and supercharge your program. Our platform automates the entire referral journey, from submission to reward distribution. How?
Employees can submit referrals through the Boon app, Slack, email, or an instant referral link —whichever is most convenient. Moreover, Boon integrates with your existing systems, so there’s no need for cumbersome data transfers. And the best part?
Real-time notifications keep both the referrer and the candidate in the loop. This reduces administrative tasks, freeing your recruiting team to focus on more strategic initiatives.
And, there’s more beyond simple automation.
Intelligent Candidate Matching with AI
Boon’s AI referral system surfaces top candidates from your employees’ networks. It automatically identifies contacts with relevant experience and recommends them for open roles. This significantly increases your candidate pool. By surfacing candidates based on their qualifications instead of who they know, these AI recommendations inherently promote diversity.
Boosting Engagement Through Gamification
Keeping employees engaged is crucial for a successful referral program. Boon introduces gamification elements such as challenges, badges, and leaderboards to motivate employees. They can earn points or rewards for their referral activities, adding a friendly competitive edge. Public acknowledgment of successful referrers boosts morale, increases referral rates, and keeps employees actively involved.
Hassle-Free Reward Management
With Boon, managing rewards is easy. Automated tracking ensures you know exactly who is eligible for rewards and when they should receive them. You can choose from monetary rewards, gift cards, or custom experiences. Additionally, automated payouts ensure employees receive their rewards promptly. This enhances trust in the referral program and encourages ongoing participation.
Conclusion
The hidden costs of manual referral management are too big to ignore. From wasted time and lost referrals to delayed hires and disengaged employees, these inefficiencies can severely impact your bottom line.
By automating your referral program with a platform like Boon, you can eliminate these hidden costs and amplify the benefits that make referrals invaluable. Don’t let manual processes hold you back. Schedule a demo with Boon today and see the difference automation can make in your recruiting efforts.