The days when cold calling was the preferred strategy for recruiters are long gone. Dialing up random candidates and hoping for a hit no longer works. It isn’t just outdated—it’s massively inefficient, with an average success rate of just 2-3% for cold candidates.

Worse, it often frustrates prospective hires who now prefer more personalized, thoughtful interactions. So, if cold calling no longer works, what does?

This article will show you the modern strategies for hiring quickly, reducing recruitment costs, and improving the quality of your hires. You’ll be ready to ditch the phone and embrace a smarter, scalable approach by the end.

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An Outdated Strategy in Modern Recruitment

Cold calling candidates is disruptive and outdated. Most people now prefer messaging apps, emails, and LinkedIn connections. With its abysmally low success rates, cold calling is a massive time-waster for recruiters who are already stretched thin.

People today screen unknown numbers, use call-blocking apps, and generally prefer communication on their terms. Cold calling feels impersonal, and candidates don’t want to engage with recruiters they’ve never heard of. They would rather interact with companies they are familiar with or, better yet, those referred to them by someone they know and trust.

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Why Cold Calling Falls Short in Today’s Hiring World

Aside from being ineffective, cold calling is expensive. In general, it costs about 60% more per lead compared to other methods. In recruitment, this could mean spending hours making calls only to connect with candidates who aren’t interested or qualified. Imagine investing all that time with little to no return on investment.

Moreover, cold calling negatively impacts your brand. If cold calls are your go-to strategy, candidates might see your company as old-fashioned or desperate. In the long run, this can hurt your employer’s brand and make it even harder to attract quality talent.

So, if cold calling is dead, what’s the alternative?

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Community-Driven Recruiting: The Modern Solution

Community-driven recruiting is the modern solution. This strategy utilizes internal and external networks to source and attract the best candidates. It’s about using relationships, employee referrals, and social connections to fill roles with people you already know and trust.

Did you know that referrals are five times more likely to be hired than other candidates? Not only are they easier to hire, but they also tend to stay longer, reducing turnover. A well-structured referral program that rewards your employees for recommending candidates can quickly build a high-quality talent pipeline without cold outreach.

But that’s not all.

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The Power of Automation and AI in Recruitment

Automation and AI are radically transforming recruitment. Platforms like Boon upgrade the entire referral process, providing a far more innovative, efficient, and reliable hiring channel.

Here’s how it works. Boon’s AI-powered referral system examines your employees’ networks to find the most qualified candidates based on their skills and experience. So, instead of wasting time cold-calling random people, you’re connecting only with the best people for the job. It’s a shortcut to the most suitable candidates, helping you halve time-to-hire.

What makes it even better? Boon sends notifications to your employees when someone they know matches an open role, encouraging them to refer more candidates. It’s a win-win because you engage your team and gamify referrals. This system helps you scale your referral program and reach out to high-quality candidates without all the manual effort. Ultimately, it’s about ensuring you’re finding the right talent and doing so at the perfect time with way less hassle.

Now that you understand the benefits, let’s see how Boon can transform your hiring.

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Elevate Your Hiring Game with Boon’s Modern Solutions

As an AI-powered referral system designed to make recruiting easier and more effective, here’s what Boon can do for you :

• Seamless automation: Forget the hassle of manual outreach. By automating the referral process, Boon does all the heavy lifting, so you can scale your recruitment without getting bogged down in the nitty-gritty.
• AI-driven recommendations: You no longer have to guess who’s the best fit for a role. Boon’s AI-driven platform taps into your employees’ connections to discover hidden talent, significantly accelerating recruitment efforts.
• Real-time insights: Want to know how well your referral program is doing? With Boon’s real-time analytics, you can track your progress and see exactly what’s working. You can easily tweak and optimize your referral strategy for better results.
• Engage your team: Boon’s gamification elements add excitement to employee referrals, encouraging your team to participate actively in the hiring process and attract the best candidates.

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Let Boon Lead Your Recruitment

It’s time to retire cold calling for good. Modern recruitment requires modern solutions, and community-driven approaches are the way forward. Not only do they help you reduce recruitment costs and enhance candidate quality, but they also make your hiring process more engaging both for employees and candidates.

If you’re ready to move beyond cold calling, schedule a demo with Boon today. With Boon, you can elevate your recruitment strategy with the power of automated referrals and AI, creating a more streamlined and engaging experience for everyone involved.

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